KOL Match

Transparent fit scoring of fictional opinion leaders

Illustrative synthetic data

Illustrative synthetic dataData source: iZO KOL Intelligence (fictional profiles)

Fit score weights

Specialty 40%Publications 25%Influence 20%Engagement history 15%

Ranked KOLs

All 7 fictional profiles scored on the same four factors. Top 5 are matched.

Profiles are fictional placeholders. The match is not payer-specific: region and focus barrier are stored but do not change the ranking. In a pilot the pool comes from iZO KOL Intelligence and can be filtered to the payer's regions.

fit = 0.40·specialty + 0.25·(pubs ÷ max)·100 + 0.20·influence + 0.15·(engagements ÷ max)·100